SPG Canada
SPG Canada Rebrand: A Strategic Evolution Forward
On July 2nd, 2025, we announced an exciting new chapter: Cansure, Beacon, i3 Underwriting, Totten Insurance Group, and Anderson McTague & Associates will unify under a single, national brand SPG Canada. This rebrand represents more than a name change; it reflects our continued evolution as a leading force in delegated underwriting across Canada.
For decades, our businesses have thrived by staying agile, cultivating deep expertise, and delivering consistently exceptional service. Thanks to the trust of our partners and the dedication of our people, we’ve grown into the largest Delegated Underwriting Authority Enterprise (DUAE) in Canada, transacting over $1 billion in premium annually.
Now, we’re building on that momentum.
As we’ve scaled, we recognize operating under multiple brands has introduced unnecessary complexity for our customers, limiting our ability to grow with clarity and speed.
That’s why we’re moving forward with a unified identity: SPG Canada. This transformation is designed to:
- Enhance the experience for both our broker partners and our employees
- Streamline operations by reducing duplication and simplifying processes
- Unify our submission experience to make it faster and easier for brokers
- Clarify our market presence with one strong, recognizable brand
- Create stronger alignment internally, while offering more consistency externally
Since the announcement, we’ve been inspired by the support and excitement shared by our employees, carrier partners, and broker community. This is not a departure from what made us successful, it’s a step forward built on those very foundations.
Our focus for 2025 and beyond is to scale smartly, preserving the strength of our specialized underwriting while unlocking the advantages of a shared infrastructure and unified voice. Operating as SPG Canada, we are now better positioned to grow, lead, and continue delivering value in a rapidly changing marketplace.
Create stronger alignment internally, while offering more consistency externally.
Stay informed:
Please bookmark our rebrand page for updates, FAQs, and key milestones: https://spgcanada.ca/rebrand-info
Have questions?
We welcome your inquiries at businessdevelopment@spgcanada.ca
FAQs
Frequently Asked Questions