SPG Canada & Wildfire Defence Systems Canada
What the Intervention Actually Looks Like
July 2026 · Available now for Cansure policyholders
On June 26, SPG Canada hosted a partner webinar with Wildfire Defence Systems Canada (WDS Canada) to walk brokers through a new wildfire intervention and loss prevention partnership. This recap covers the session for brokers who were unable to attend live.
The Partnership, In Brief
SPG Canada is Canada’s largest Delegated Underwriting Authority Enterprise (DUAE) and specialty MGA platform, with 600 employees serving brokers coast to coast across commercial, personal, and specialty lines.
Community investment is one of our core values, and this session introduced one of two partnerships built around it: WDS Canada for wildfire loss prevention, alongside our existing work with The Nature Force and Ducks Unlimited Canada on wetland restoration and flood resilience.
WDS Canada’s mission: provide time-critical intervention services during a wildfire, before, during, and after the fire front reaches an insured property.
What WDS Canada Brings to the Table
Presented by Thomas Cook, VP, Professional Services at WDS Canada. The numbers below give a sense of scale:
- 35+ insurance clients across North America, 13 of them in Canada
- Up to 180 response resources: Type 5 engines, trucks with toppers, Type 4 engines and Type 3 tenders, staffed with qualified field personnel
- Operational footprint from Alberta to Northwest Ontario, with dispatch from coordination centres and strategic prepositioning points
- Reaches properties within 24 hours of an incident in most cases
- Coordinates directly with the BC Wildfire Service, Alberta and Saskatchewan fire chiefs’ associations, Ontario’s Ministry of Natural Resources, and FireSmart
What the Intervention Actually Looks Like
The session broke the work into two phases:
Pre-fire front
Removing combustible debris, applying fire retardant, applying vent tape to seal building openings, building fire break lines, and deploying snap tanks and sprinklers around the property.
Post-fire front
Property rehabilitation, hot spot suppression, mop-up, and ongoing monitoring to prevent flare-ups.
The deck included real field photography from recent responses, including the 2024 Jasper Fire, the 2024 Argenta Creek Complex, and the 2025 Redwater Fire in Alberta, giving a clear picture of the work rather than a theoretical overview.
Live Q&A
The session closed with a live Q&A on provinces and lines covered, and how the partnership fits into existing placements. Today’s panel:
| Speaker / Role | Organization |
|---|---|
| Denise RussellChief Sales & Marketing Officer (moderator) | SPG Canada |
| Thomas CookVP, Professional Services | WDS Canada |
| Johnny RiddleAVP, Product Configuration & Insights | SPG Canada |
Want the Details?
Now available for Cansure policyholders, a member of the SPG Canada family
If you have questions about how this partnership applies to your book of business, reach out to your SPG Canada underwriting contact, connect through the broker portal, or email businessdevelopment@spgcanada.ca.
