The Whole World Is Here.
Is Your Client Ready for the Crowd?
June 8, 2026 | SPG Canada | Companion to the Beyond the Policy episode
Three days from kickoff. The biggest summer Canadian soil has ever hosted is about to begin, and the businesses caught in the middle of it all are about to have the busiest weeks of their year. In our latest Beyond the Policy episode, Sarah Mitchell and Liam Fraser walk brokers through four coverage conversations every client conversation should touch this week: Special Events for the fan zones and watch parties, Hospitality for the packed hotels and bars, Retail & Automotive Trades for the surge of pop-ups and merchandise vendors, and Cyber for the phishing, fake tickets, and POS attacks that always spike around a moment this big. Warm, fun, and broker-first — the episode you forward to your team before the first whistle blows on Thursday.
For general questions on any of these coverages, reach our team at info@spgcanada.ca.
Listen to the full episode.
Beyond the Policy is available on Spotify, Apple Podcasts, and all major podcast platforms.
🎙️ Listen now
