Earlier this summer, Insurance Business reported that Specialty Program Group (SPG) Canada would be consolidating its MGA operations under one banner, streamlining several niche brands into a unified platform.

In a conversation with Cameron Copeland (pictured), president and CEO of SPG Canada, the reasoning behind the change comes into sharper focus. He framed the decision against the backdrop of an industry in flux.

“The whole industry is consolidating, and we’re going through a cycle change,” Copeland said. “What made us successful in the past will not make us successful going forward in how we come to market with our products and services.”

As he explained, the consolidation was less about cost-cutting and more about clarity. With large brokers themselves merging and expanding into national platforms, the expectations on suppliers have shifted, he added. These brokers want partners who can deliver consistently across regions.